Tag Archives: film

The First Promo Reel – Silver Shadows 2


This was the first full promotional reel we produced. I made it for the the Silver Shadows 2 preset collection for LR that we launched over at Seim Effect Photo Tools.

It’s a bit rough compared to what we can do now, but this promo set a new standard in selling for us. Based on the idea of a trailer for a movie, I spent way too long filming and planning this little promo in preparation for the release. This was that break the barrier stage when I had to figure out the storytelling aspects, the software and how to really bring together a production. It was the beginning of everything changing in terms of how we presented products to the consumer. And it w0rked.